Ever wonder what would result if the UK and US versions of “The X Factor” collided? Well, wonder no more. Thanks to L.A. Reid that is now a reality. The X Factor judge recently signed Cher Lloyd to an US Epic record deal and prepping the UK singer for her US debut. Lloyd who finished fourth on the UK X Factor’s seventh series has done well post-Factor. Her debut album, “Sticks + Stones“, already has two hit singles under its belt. Now, with her third official release she’s looking to score a UK hat trick and perhaps her first international hit.
I have to admit, I haven’t loved Cher Lloyd’s previous singles like my fellow Homorazzi.com writer Nic. She’s often been criticized for her musical style and become the poster child for what is wrong with the music industry today. Some have even called her the love child of LMFAO and Ke$ha. Just in case you were wondering, that was meant to be a compliment. That being said, I really like her newest single “Want U Back“.
Produced by Britney hitmaker Shellback and penned by Savan Kotecha, “Want U Back” is the perfect vehicle to launch Lloyd to mainstream US radio. It’s fun urban bubblegum pop. Giving it even more swagger is the addition of Brian Bradley aka Astro. The teenage rapper who placed 7th on the US X Factor adds his lyrical touch to the track. Check out the music video below.
Cher’s latest video was directed by Parris whose previous credits include videos for Ludacris, Common and The-Dream. It features Lloyd wreaking havoc on her ex-boyfriend and his new squeeze’s relationship. Definitely a fun clip and age appropriate and will appeal to pop lovers across the world. This might be the breakout hit she’s looking for to finally break into the highly-competitive US market.