All you white powder-loving druggies, calm down. It’s NOT that type of coke, but Coca-Cola ;) Side note: Did you know that the beverage is sold everywhere in the world except two countries- Cuba and North Korea. Had no idea until I wrote this post. Learn something new every day.
We’re a week away from the big game and while some are looking forward to the battle between Baltimore Ravens and San Francisco 49ers, others are hyped about Beyonce’s halftime show and Destiny’s Child reunion. For this huge consumer, it’s all about those big budget commercials. I.CANT.WAIT!!!
The soft drink company recently unveiled a teaser for their Super Bowl spot airing next Sunday. Titled “Coke Chase,” the commercial features three groups- Cowboys, Showgirls, Badlanders- vying for what seems to be the only drink in the desert. Who will win? Well, that depends on you. Through a series of ads airing on Super Bowl Sunday, viewers can voice their preference through Facebook, Instagram, Twitter and other social media platforms or on www.cokechase.com.
Being a huge Priscilla: Queen of the Desert fan, I obviously cast my vote for the showgirls. Check out the commercial created by Wieden & Kennedy below. FYI: Dan Wieden, one of the founding owners of the agency coined the iconic “Just Do It” Nike tagline.
What did you think of the commercial? It’s like a mashup of Priscilla, Mad Max and Django Unchained. LOL. Who are you rooting for? What’s your favorite part of Super Bowl Sunday? Sound off below.