Foul: CBS Won’t Air Gay Kissing During Super Bowl


Homophobic, much? In response to a proposed Mancrunch ad for Super Bowl Sunday, the following statement to Mancrunch, was issued by CBS:

“CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.”

It’s quite interesting because in 2007, CBS aired a homoerotic Snickers commercial during the Super Bowl – but, there is one clear difference between the two commercials. In the Snickers advert, the two men accidentally kissed and did not actually want to kiss, whereas in the Mancrunch ad, the men are interested in kissing and totally go at it.

Mancrunch representative, Dominic Friesen issued the following statement in response:

“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Superbowl. We’re calling on every same sex advocacy group to petition CBS and let them know this discriminatory behavior will not be tolerated.”

See for yourself…

2010 Mancrunch Commercial

2007 Snickers Commercial

What do you think about CBS’s position on the Mancrunch ad?

  • brady

    I would be more upset if it were actually a good ad. But its kinda lame. The Snickers one was way funnier.

  • Colby

    I’m torn. On the one hand, yes it’s homophobic, but on the other hand, probably so are most of the viewers of the SuperBowl, and they won’t respond well to seeing this ad during the game. CBS is making a sound business decision, I think, even though it offends me as a gay man. At the end of the day, CBS is a business, so I’m not really surprised that they won’t play it. I am surprised that this Mancrunch site is wanting to air it during the SuperBowl, and I’m not sure what their motives are. I’m not even sure that the ad is marketed towards gay men, since it’s pretty atypical in its use of only moderately-attractive men. Most ads geared towards gay men use “nine’s” or “ten’s” as models/actors. Then again, airing an ad during the SuperBowl is pretty pricey, and a lot to pay for a business simply to make a political statement. The whole thing strikes me as weird.

  • Calan

    That is actually the worst fake kiss ever…they’re more like rubbing each others necks with their noses

  • ScoobyDude

    If CBS is going to allow Focus on the Family to spew their hatred on the airways, then, they should allow the ad from the dating service to at least balance some of that poison with some love.