Homophobic, much? In response to a proposed Mancrunch ad for Super Bowl Sunday, the following statement to Mancrunch, was issued by CBS:
“CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.”
It’s quite interesting because in 2007, CBS aired a homoerotic Snickers commercial during the Super Bowl – but, there is one clear difference between the two commercials. In the Snickers advert, the two men accidentally kissed and did not actually want to kiss, whereas in the Mancrunch ad, the men are interested in kissing and totally go at it.
Mancrunch representative, Dominic Friesen issued the following statement in response:
“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Superbowl. We’re calling on every same sex advocacy group to petition CBS and let them know this discriminatory behavior will not be tolerated.”
See for yourself…
2010 Mancrunch Commercial
2007 Snickers Commercial
What do you think about CBS’s position on the Mancrunch ad?