It’s about time Calvin Klein got in the Super Bowl game. With Tom Brady and the Patriots not battling it out in the big game, nor an underwear-clad David Beckham strutting his stuff in the commercials, there’s definitely a void in the eye candy department. Enter CK with their brand new “CONCEPT.”

Diet Coke’s new commercial became a viral sensation earlier this week, thanks to the hotness that is Andrew Cooper. I’m sure the underwear brand is hoping a similar effect occurs with their leading man, Matthew Terry. The 21-year-old model with a Greek god-like physique is the star of Calvin Klein’s Super Bowl campaign introducing their new line, Calvin Klein Concept. The new underwear will feature “360-degree seamless technology construction.”

Terry’s full-length clip will air in its entirety on game day, but a 16-second teaser has made its way online. Based on the preview, CK’s first foray in Super Bowl advertising will put Beckham’s H&M undies clip last year to shame. Matthew is beaucoup HOT. Check out the video below.

2013 Calvin Klein Super Bowl Commercial

Based on Diet Coke’s commercial and this Calvin Klein one, Super Bowl Sunday is going to be a very homo-friendly one with all the eye candy. Are you more excited for the game, the halftime show featuring Beyonce or the commercials? Sound off below.

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