Budweiser’s Coming Home Commerical: Gay Love or Bromance?
Filed under: Donovan, Totally GAY!
Author: Donovan
Date: Apr 27, 2011
You thought SNL’s popular animated sketch comedy characters were The Ambiguously Gay Duo? Well, the two males in Budweiser’s new commercial are causing people to request the featured soldier to Do Ask and Do Tell. The military-themed ad, titled “Coming Home“, which debuted Tuesday, starts off with a soldier calling another male and saying, “it’s me. I’m coming home.” Hmmm. Let’s investigate further. The video then continues in split screen format, showing the soldier making the voyage home on one side. While on the other, his “friend” is busy preparing a party for him. Eventually they meet and have a long embrace. The soldier then hugs a woman and then what looks to be his parents later.
Adding more fuel to the fire is the fact the ad is viewer-restricted on YouTube. In other words, you have to sign in and confirm you’re over a certain age to view it. If they were simply two close buds, I doubt that warning would be there. On second thought, even if it was gay-themed, why would YouTube require that? Is the popular video website hate-criming on the homos? Watch the commercial video below and judge for yourself.
Budweiser “Coming Home” Commercial
“Proudly Serving Those Who Serve. Great Times Are Waiting. Grab Some Buds”
What did you think? Are the two boys heterosexually challenged or simply just in a bromance? I’m so confused. LOL. If you liked the music playing in the background, it’s “The Black Keys” by Dan Auerbach.
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Josh
April 27th, 2011 at 5:14 am
I’ve seen Disney channel shows that had more gay subtext than this. You’re reading WAY too much into it.
chico
April 27th, 2011 at 5:44 am
i agree…i think ur reading too much into it. its more a best friend kind of thing to me
Joseph
April 27th, 2011 at 10:35 am
I agree with the previous comments that it’s a big stretch with this commercial. I see two best friends who don’t have any attraction whatsoever. It’s like a groom and his best man.
Jordan
April 27th, 2011 at 11:57 am
The song isn’t “The Black Keys”….it’s called “Going Home” by Dan Auerbach (member of The Black Keys).
Patrick
April 27th, 2011 at 1:28 pm
I think they cleverly made it in such a way that it can be whatever people want it to be to them.
Joel
April 27th, 2011 at 1:32 pm
I’m thinking: “two guys that are best friends since high school”-type relationship.
Ryon
April 27th, 2011 at 1:47 pm
i think its viewer a viewer restricted video because its an ad for an alcoholic beverage… Many websites ask you to verify your age before you can enter the site.
as for the ad, i dont think its gay themed at all. I think like most ads, you end up seeing what you want to see.
Some people said just best friend… I thought it could be his older brother, the woman he hugged could have been sister and then his parents were there as well.
Rob
April 27th, 2011 at 1:50 pm
I agree with Patrick. A clever ad campaign appeals to as many people as possible, they’re being intentionally ambiguous. As gays, we know budweiser is a huge supporter of us, but I’m sure that isn’t well known in the straight community. This way they can pander to everyone.
W.G.
April 27th, 2011 at 1:52 pm
My gay-dar in not tingling.
Bobg
June 11th, 2011 at 6:07 pm
It is intentionally ambiguous, but with a definite acknowledgment to gay soldiers, not the least because it uses the word “Proudly” in its tag. June is Gay Pride month and “pride” is linked to gay civil rights.
PB
July 9th, 2012 at 3:44 pm
This ad becomes whatever the viewer brings to it, and was extremely effective. As a gay man, I saw a soldier, his lover, sister and parents all greet him. I would guess my straight brother might see two high school buddies, a girlfriend, and the soldier’s parents. It was very well done.