Since Britney Spears recently revealed she wasn’t comfortable being sexy anymore because she’s a mother (I call BS) and nixed almost half of the original footage, I’m shifting all these plagiarism claims to her people, most notably director Ben Mor. Just like with that Jonas Akerlund debacle with similar visuals for Katy Perry’s perfume commercial and Beyonce’s Miss Carter World Tour promo. Ultimately, it’s the director’s vision, especially when said artist is Spears who seems, no offense, heavily persuaded by her creative team.
In the end, everyone borrows from everyone. Maybe I should say, gets inspired. Much more polite, right? At least with Britney’s awesome “Work Bitch” it wasn’t one specific artist that was targeted. Mor went global and picked a Serbian dance diva (Nikolija), Mexican pop duo (Prima J) and a Chinese sensation (Jane Zhang) to get “inspired” by and fuse together ideas for Brit’s latest clip. Arguably, Zhang was the biggest influence. Her desert backdrop while grooving with an army of backup dancers on a raised square-shaped platform is practically a carbon copy. Check out all the original clips below and weigh in afterward.
The 2:56 mark is where the similarities begin.
There’s no question, putting leashes on dancers isn’t a new idea, but the masks in this clip make the comparisons obvious.