I have been watching The X Factor regularly this season but I was extra sure to tune in tonight for one special reason. No, it wasn’t to see if once again, Paige Thomas or Cece Frey dropped the musical ball. But instead, it was to check out the world premiere of will.i.am and Britney Spears’ highly anticipated new music video for Scream & Shout. After the few little sneak peeks we had received, I was ready for it.
First things first, Britney looks absolutely stunning every time she appears on screen. Her movements are characteristically Ms. Spears and fit perfectly into the kaleidoscope-like effect the entire video portrays. What’s hard not to notice is the incessant product placement of the technology throughout the entire clip. But hey, a man’s gotta make that paper right? And that iPad typewriter things is pretty cool.
I wasn’t the biggest fan of the song when it first was released but in all honesty, it has completely grown on me and the accompanying video is definitely fun to watch. I wish there was bit more of Britney partaking in some full-out choreography but hey, we can’t have it all right? Check out the brand spankin’ new clip and share your thoughts in the comments. Do you think this clip will up it’s placement on the charts?