Filed under: Music, Patrick, Videos
Author: Patrick
Date: Feb 18, 2011
It’s finally here! After much build up, with teaser after teaser, the Princess of Pop Britney Spears has revealed the highly anticipated music video to her new chart topper “Hold It Against Me“. The video is very different from anything she’s ever done. That said, just like her other videos, she spritzes some of her fragrance onto herself at the beginning before diving into her video. But, just like in Lady Gaga’s Telephone which was also directed by Jonas Akerlund, there is a lot of product placement. Luckily, it doesn’t bother me.
The set we saw in the teasers is pretty much where everything takes place. Once a meteor hits earth, it’s lights, camera, action…literally. Cameras and screens everywhere, and at one point, under a giant white dress (I’m guessing wedding dress) come several male dancers dressed in white…with no eyes. Later in the video, we see Britney vs. Britney, as she seriously kicks the crap out of herself. I love it! Flash to another scene, there is a florescent stringy substance shooting out from tubes attached to her hands & fingers onto everything around her, creating an orgasmic masterpiece of color. Then she’s out , and so are the two duelling Britneys.
I love the video and think it’s very visually stimulating and creative. I just can’t figure out the concept – LOL. A meteor hits earth, Britney wakes up, goes on Plenty-of-Fish, puts on a wedding dress, beats the crap out of herself, passes out, then busts a move one last time? Honestly, I really don’t care. I do wish we got to see her dancing for longer periods of time, rather than the quick flashes, but all in all, the video is fantastic.
Michael
February 17th, 2011 at 11:07 pm
I totally agree!! Loved everything about it but would have loved to see a bit more of her dancing. She also looked to be in great shape! She’s back!!
LOLO SAPUTO
February 18th, 2011 at 9:19 am
totally disappointed…. it’s boring, and she is doing the 2007 MTV Music Awards Gimme More routine, :(
Rich
February 18th, 2011 at 12:59 pm
I must be getting old… blah
Tommy D
February 18th, 2011 at 1:02 pm
Listen, we have to look at in perspective of what shes done. This video is kind of everything it needs to be. It’s nothing GROUNDBREAKING at all, but she looks good, it looks expensive, its cute. It works.
She stepped it up, but now needs to go further.
Rich
February 18th, 2011 at 5:36 pm
The only good part is the two stunt doubles kicking the crap out of each other.
Tommy D
February 18th, 2011 at 6:00 pm
It’s true. That is the BEST part. And the paint in the white dress is cute.
adam a.
February 19th, 2011 at 10:58 pm
the little girl covering lady gaga’s new song is getting more views than this video, so that tells me a few things:
1. Gaga’s new video will get tons of hits
2. that little girl is amazing
3. Brittany sucks, and she is done, can’t she just retire from music (cause she can’t sing) and move on to something she can do (like get married again!)
Shawny P
February 20th, 2011 at 2:09 am
Un original, Elements taken from Gaga and Kanye…So disappointed, I’ve officially switched over to Team Gaga
Steve-O
February 20th, 2011 at 6:26 pm
This is soo blah!! and don’t get me started on the product placement!!!
I can understand a teeny-popper performer releasing a track like this but come on Britney you’re nearly 30!!! We need to see some evolution in her style.
RenkiG
February 22nd, 2011 at 6:34 am
I love it.