Who run the world? Beyoncé does, especially when it comes to Instagram dollars. Even though she’s only the 22nd most followed personality online, Queen Bey is the most valuable celebrity on social media, according to D’Marie Analytics.
Based on 56 distinct metrics including reach and engagement, their findings claim a single post from the 35-year-old mogul clocks in at more than $1 million worth of advertising value. Chief executive of D’Marie Frank Spadafora says it’s due to quality over quantity. “Her limited release of exclusive, curated content…causes such frenzy from her audience,” he told Moneyish. “These days, less really is more.”
In other Bey-related news, she celebrated her 9th wedding anniversary with Jay-Z by debuting a new music video, exclusively on TIDAL. Check out the intimate “Die With You” clip below which features plenty of personal moments of the couple
Beyoncé ‘Die With You’ Music Video