Filed under: Fashion, Patrick, Random Reads
Author: Patrick
Date: Oct 14, 2011
You’re probably wondering why I’m writing about Gap… I would be wondering that too. Personally, I haven’t stepped into a Gap store for years and years. Perhaps it was something about the cookie-cutter, bland clothing that I got bored of. Either that or their commercials stopped luring me in because they stopped making them, focussing on Oldy Navy instead. I’m guessing I’m not the only one though who doesn’t shop there anymore. Gap just announced that it will shrink its chain of Gap stores in North America to 700 by the end of 2013, down 189, or 21%, from the 889 stores open at the end of June. Not the end of the world for them. The company still owns Old Navy and Banana Republic.
Thinking about Gap made me remember how good their TV commercials were. It was an incredibly simple formula: Get some hot models and put them in front of a white background. Get them to mouth the words to a classic song, and on occasion, make it a dance number. Either that, or get some celebrities dancing. Check out some of my favorite Gap Commercials below.
Whoa! I didn’t remember Patrick Wilson being in this! In the past couple years, this DILF is definitely gone from “also starring” to Hollywood A-List. It’s such a cute commercial.
Yes, that actually is Daft Punk under those masks, dancing with Juliette Lewis to one of their songs, “Digital Love”.
This was quite the highly anticipated commercial, with these two superstars collaborating together. This was around the time of the “Britney-Madonna” MTV kiss performance, that Missy Elliott was also a part of.
Sexy model turned actor, Will Kemp goes solo in his own Gap commercial. The scruffy, sexy guy shakes his money maker and dancing like nobody’s watching.
I love the choreography in this one! The music also sounds like something you’d find in an Austin Powers movie. So is the dance for that matter.
The dancing and choreography in this one is white incredible. Kenny Wormald, who you may recognize in this commercial, is the lead in the remake of Footloose which is currently in theaters.
Though the quality of this version isn’t the greatest, this commercial was very “cool,” especially considering they used the original choreography from the hit musical.
My favorite Gap commercials aren’t actually the ones with the celebrities. They are the ones like this one, like I mentioned where there’s a bit of dancing and a great song. Simple and effective.
This is one of those “mouthing the lyrics” ones that I liked, but I also enjoy this one for the hideous outfits they are all wearing. Times have definitely changed.
Definitely my favorite Gap commercial. Such a great song and it got stuck in my head all the time. When I think back to Gap commercials, this is the first one that comes to mind and is probably the one responsible for brainwashing me to shop at their store back in the day. LOL.
I’m sure I’m probably forgetting some good ones, but it’s been a while. What’s your favorite Gap commercial?
Tommy D
October 14th, 2011 at 1:25 pm
FABULOUS Random Article! HOWEVER
YOU FORGOT THE OTHER WEST SIDE STORY ONES!
That was the best campaign in my opinion. I worked there 100 years ago when that was going on and took the amazing window posters with all the dancers UGH!
Gap used to have the best commercials.
Paul
October 14th, 2011 at 4:25 pm
‘everybody in vest’ singing dress you up in my love. Came out the same time as the mellow yellow one. The best commercials I’ve seen, well at least the most memorable.
Juju
October 14th, 2011 at 11:16 pm
I remember all these except everybody in leather! My fave is still the Christmas ones with everyone singing “give a little bit, give a little bit of my love to you”! I agree, the mellow yellow one was probably their most remembered or recognized. Or at least the one everyone was talking about.
Tyson
October 15th, 2011 at 8:20 pm
I’m sorry, but the “everybody in Leather” was just too much. The up beat song, their expressionless faces, and the heinous outfits all joined forces to make the most hilarious Gap add ever.
ahpak
October 16th, 2011 at 11:36 am
I like Will Kemp’s ad the most. Actually he’s a ballet dancer-cum-model-cum-actor.
Alex
October 16th, 2011 at 3:37 pm
now do an old navy one!
EZ
October 16th, 2011 at 8:06 pm
Agree with Paul! Dress you up in my love is my favorite. Did you know that that commercial and the mellow yellow include Rashida Jones before she got into acting????