You don’t see Maybelline taking this approach to sell mascara. I guess they’re just born with it ;) Some companies though, need to rely on d-list celebrity peen to move inventory.

Benefit Cosmetics tapped a few hunky men including a couple of reality stars known for their huge packages to push their product. The women in the clip salivate on what you think is each guy’s healthy bulge, but in reality it’s what their stuffing in their crotches that have the ladies excited. That’s right, mascara apparently works great to pad your bulge if needed. Check out the clip below which features Jersey Shore‘s Vinny Guadagnino, Simon Rex (remember his porn video?) and other tasty looking men.

Real Men Don’t Fake It (by Benefit Cosmetics)