Baskit Wear unleashed the first phase of its new ad campaign today revolving around the brand’s newly redesigned PURE organic underwear collection and ENERGY, the label’s moisture-control underwear offering. The imagery was produced by photographer Toky Castellanos and features model search winners. Baskit launched a contest on gay social networking site Connexion.org to find four models to become integral parts of their new campaign.
Baskit’s new photo shoot features Connexion model search winners Billy Dortch from Los Angeles and Washington DC’s Tim Baird along with Jen Gomez and Kody Corduan. The four hit the beach in the brand’s latest styles to showcase the diverse collection of underwear and swimwear offered. It’s a visual story of friends gearing up for an overnight camping trip filled with activity and relaxation. Watch the models mountain climb, set up camp, and enjoy a day of surf and sand; it will have you wanting to throw on your favorite Baskit underwear or swimsuit and live the Baskit brand.
“Our goal with this campaign is to broaden our audience while continuing to appeal to our loyal customer base. We set the bar pretty high with last season’s campaign and this one continues that trend, showing our guy in a new perspective. Men who are familiar with our brand know us for good fitting underwear and great designs, but we want to expose them to the active lifestyle element of our brand. We started this two seasons ago when we introduced the jockbrief to market and we’re continuing that with more active cuts and fabrics. So this campaign plays right into that and the collections allow us to continue our goal of offering our men a style and fit for every occasion.” – Baskit designer and CEO Eric Schwers
Baskit’s new ad campaign is set to roll out in four parts. With new collections added, Baskit now offers a style of underwear for every man, for every activity and day of the week; reinforcing the name as the go-to brand for stylish men everywhere and their motto, “The brand you dig through your drawer to find.” Check out their new images below.