With London experiencing the coldest winter they’ve experienced in the past 30 years, aussieBum brought in some sunshine from down under and turned up the heat, warming everyone around them. The mega underwear brand enlisted seven hot aussieBum models to parade around the underwear department at Selfridges on Oxford Street. The buff boys walked up and down the department store’s aisles wearing the brand’s latest line, MyDAY.
aussieBum’s MyDAY features 7 eye catching waistband colors (one for each day of the week). As if picking my favorite color and day of the week wasn’t hard enough, now these shirtless boys distracting me with their sexiness only adds to the difficulty. Personally, I’m loving Friday from the front and Sunday from the back. YOWZA.
In other exciting aussieBum news, the underwear giant launched its first ever sale event. For a limited time, the company is offering up to 40% discounts on a selection of gorgeous styles of underwear, swimwear and leisurewear. You better act quick, because it’s only good until Dec 23, 2010 and while supplies last. Happy shopping everyone.
I wonder if this how they do product testing at the aussieBum factory. If it is, sign me up.
Does aussieBum sell this sexy three-pack for the holidays. HO HO HO.
I’m curious to find out exactly how many of packages of MyDAY underwear these models help to sell. If I was there, I probably would’ve bought a couple and asked them to sign it… And by sign, I mean give me their digits.
TGIF has never been so appropriate.
Man, that brief barely covers anything. I wonder what he has in his bag.
Disco ball and everything. Can this picture get any gayer?
Oh wait, it can. Look at the pride themed balloons.