Argentina is known for being the most gay friendly of countries in South America. So, it’s only fitting that shortly, it will be launching it’s first gay television channel titled Friendly Mundo translated into English means Friendly World. While the station will piggyback off of another channel to begin, the future plan is to have Friendly Mundo provide 24/7 content with programming included from Europe and the United States.
During the first three months of it’s inception, the channel will broadcast three hours of domestically made programming. These 30 minute or 10 minute segmented shows include:
Cablevisión which is the largest pay-TV company in Argentina, will pick up the channel available on channel 90 for digital subscribers (from 11 PM) and channel 78 for analogue viewers (from 12 midnight). Guillermo Carpintero, marketing manager of Friendly Mundo, said: “Buenos Aires is synonym for culture and variety – a friendly city. Argentina is a friendly country. Latin America knows that, which is why this new channel will be received with great expectation in a range of markets. The channel will also be available in HD (high definition) and has already received multiple commercial requests. Go Argentina!