To front their latest ad campaign, Gap enlisted the offspring of two music legends. Alexa Ray Joel and Dhani Harrison star in the brand’s Back To Blue commercials. Both pay homage to their legendary dads by reinterpreting their classic hits.
For a brand like ours, built on the ‘generation gap,’ it seemed really rich,” said Seth Farbman, Gap’s Chief Marketing Officer. “We’ve been spending a lot of time really looking at what an iconic brand does and how it acts. … And, as we often do, we were looking backwards, in order to go forwards.”
Alexa Ray tackles Billy Joel’s timeless “Just The Way You Are,” which he famously wrote for his first wife Elizabeth Weber. Five years alter, they divorced and reportedly he semi-retired that track. I love that his daughter with second wife Christie Brinkley picked it for the commercial. Meanwhile, Dhani chose “For You Blue” written by George Harrison for The Beatles Let It Be album. Check out both ad spots along with behind the scenes footage below.