Join The #FitchTheHomeless Movement

Do you have any Abercrombie & Fitch clothing kicking around the house gathering dust? Hopefully the answer is negative. No self-respecting homo should have a logo tee from the brand in their closet since the early 2000s, especially all you 30+ ones. That’s right, I’m talking to you. Unless you’re in high school or early college, you have no business wearing A&F. I’ll give a pass for those pieces with very subtle branding on it. On the off chance that you do, here’s a brilliant and hilarious idea on what to do with it.

Greg Farber came up with a creative idea to change the brand’s image. His video is in response to Abercrombie & Fitch CEO Mike Jeffries’ ridiculous statement about how he doesn’t want “not so cool” kids or women who wear size large to wear his company’s clothes. As Farber points out in his video, this coming from a guy who looks like Biff from the Back to the Future flicks makes it all the more absurd. Watch Farber as he covers the company’s business practices and goes on a hunt for A&F clothes in vintage stores in hopes of donating them to skid row residents. Check out the clip below.

  • They only thing I would want from A+F is the shirtless guy standing out front – and he would be in my bed, not my closet.

  • DouggSeven

    What’s even more funny is that A&Fs clothing is made in the same sweat shops as Wal Mart’s. And actually, Wal Mart has stricter quality standards than A&F (please don’t shop at Wal Mart either – this was not an endorsement).

    But what’s so surprising about the CEOs comments? I doubt it even bothers his mall dwelling customers. He makes his male private jet air stewards go topless, regardless of the cabin’s temperature. He’s got a whole whack of demands from his servants. Read up on them – they’re hilarious.

  • rogelio

    For a blog who is constantly discussing “who is hotter” or many of its articles talk about hot guys, supporting this guy’s idea is kind of ridiculous. If A&F wants to sell its clothes only to “hot people”, it’s their decision. His CEO is rude and his comments are derogatory, but it’s his decision who their target is. We live in a kind of shallow world (not to even mention the gay “world”), look at most of your stories for an example. Deal with it.

  • Donny

    No self-respecting person, male or female, would ever wear any of their clothes.

  • Fuckdgay

    Why should I give my A&F to the homeless? That’s from my hard earned money! Instead I would send it to my to my relatives back home,they need it most!! I already gave my share to the homeless by paying my tax.