I love a clever commercial/ad campaign and this is one of them. In an effort to show how captivated people can be while reading a newspaper, they came up with a commercial that shows three people who are so wrapped up in their paper, they don’t realize the bizarre things going on around them.
“On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, we gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that we provided more than enough to distract them….”
There is no way I would agree to being driven around while reading a newspaper. I get carsick if I read anything at all while riding in a car – LOL. Watch the video below – as you can see, there are some hunky limo drivers taking their pants off in store for you below.