Well, this is a nice change of pace. Instead of opting to go with go-go dancers and porn stars to promote underwear like a certain company *cough* Andrew Christian *cough*, 2(x)ist is taking the cultural high road. The underwear company enlisted New York-based Cedar Lake Contemporary Ballet to showcase its line of tighty whities.

The short film titled “Ends” was directed by Mark Ledzian. Featured Dancers Joaquim De Santana, Rachelle Scott & Guillaume Quéau perform the dance piece choreographed by Benoit-Swan Pouffer. Check out the artistic promo video below.

ENDS by 2(X)IST & Cedar Lake

What do you think of the different approach? Do you prefer booty-dropping go-go boys being doused with water more than these extremely cut ballet dancers? Sound off below.