Last night, Donovan and I popped in to the Scotiabank Theatre in Vancouver to check out the NABS screening of the 2011 Cannes Lions International Festival of Creative. Each year bronze, silver and gold Lions are handed out to advertising agencies and their client’s around the world for the innovative, moving and often giggle-inducing commercials used throughout 2011 to capture their customer’s attention. In addition, one campaign strategy is awarded the prestigious award of Grand Prix of the festival; the epitome of advertising awards for the best concept of the year.

Each year I’m often pleasantly surprised by the event as I truly enjoy advertising, love me some commercials and get a huge kick from seeing creative from around the world. There were over 20,000 submissions into this year’s festival and we were honored to catch some of the best from each of the winning categories. I’ll admit, this year didn’t have the glam of last year’s event at the VanCity Theatre; however, the NABS organizers did a great job with the venue and keeping people entertained throughout the night.

The following is a small selection of the winners that Donovan and I truly felt stood out above the rest…or those that we thought were too funny not to share…

Bronze Winners

“Shower Like a Man”

Company: Cederroth for Asan Triple Shower Gel
Agency: LOS & CO, Oslo
Country: Norway


Company: Sony for PlayStation
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Country: Argentina

“Product Testing Institute – Models”

Company: Sony Ericsson
Agency: McCann Worldgroup
Country: USA

Silver Winners

“Welcome Back” (My personal favorite)

Company: T-Mobile
Agency: Saatchi & Saatchi, London
Country: United Kingdom

“Choir” (Donovan’s personal favorite)

Company: Coca-Cola
Agency: Santo, Buenos Aires
Country: Argentina

“Love To Meet You”

Company: Brandhouse for Dry Drive Initiative
Agency: FoxP2, Cape Town
Country: South Africa

Gold Winners

“Slo Mo”

Company: Fosters Group for Carlton Draught
Agency: Clemenger BBDO, Melbourne
Country: Australia

“After Hours Athlete”

Company: PUMA
Agency: DROGA5, New York
Country: USA


“Write the Future”

Agency: WIEDEN+KENNEDY, Amsterdam
Country: Netherlands

Did you have a favourite? Any particular ad you felt stood out from the rest? More importantly, did NIKE deserve the title of Grand Prix winner?

2011 Cannes Lions: What's Your Favorite Commercial?

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If you’re interested in learning more about The Cannes Lions International Festival of Creativity and their upcoming festival in June 2012, check out their website;

They are currently accepting applications and registration for 2012, so get your entries in early!