Last night, Donovan and I popped in to the Scotiabank Theatre in Vancouver to check out the NABS screening of the 2011 Cannes Lions International Festival of Creative. Each year bronze, silver and gold Lions are handed out to advertising agencies and their client’s around the world for the innovative, moving and often giggle-inducing commercials used throughout 2011 to capture their customer’s attention. In addition, one campaign strategy is awarded the prestigious award of Grand Prix of the festival; the epitome of advertising awards for the best concept of the year.
Each year I’m often pleasantly surprised by the event as I truly enjoy advertising, love me some commercials and get a huge kick from seeing creative from around the world. There were over 20,000 submissions into this year’s festival and we were honored to catch some of the best from each of the winning categories. I’ll admit, this year didn’t have the glam of last year’s event at the VanCity Theatre; however, the NABS organizers did a great job with the venue and keeping people entertained throughout the night.
The following is a small selection of the winners that Donovan and I truly felt stood out above the rest…or those that we thought were too funny not to share…
Company: Cederroth for Asan Triple Shower Gel
Agency: LOS & CO, Oslo
Company: Sony for PlayStation
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Company: Sony Ericsson
Agency: McCann Worldgroup
Agency: Saatchi & Saatchi, London
Country: United Kingdom
Agency: Santo, Buenos Aires
Company: Brandhouse for Dry Drive Initiative
Agency: FoxP2, Cape Town
Country: South Africa
Company: Fosters Group for Carlton Draught
Agency: Clemenger BBDO, Melbourne
Agency: DROGA5, New York
Company: NIKE for NIKE FOOTBALL
Agency: WIEDEN+KENNEDY, Amsterdam
Did you have a favourite? Any particular ad you felt stood out from the rest? More importantly, did NIKE deserve the title of Grand Prix winner?
If you’re interested in learning more about The Cannes Lions International Festival of Creativity and their upcoming festival in June 2012, check out their website; http://www.canneslions.com/
They are currently accepting applications and registration for 2012, so get your entries in early!